The World Wide Web is one of the best and most cost-effective ways to market your business. For this reason, it is very important that you update your website to keep it relevant, fast, and safe.
Trends in web design change almost daily, so it’s good to keep up with them. Regular design updates can actually save you money. It’s not about “keeping up with the Joneses” – it’s more about keeping up with web standards. Additionally, search engines like Google are constantly updating their algorithms to provide the best search results. Updating your website to best address these updates is critical to maintaining your site’s ranking.
1-Visual appearance:
The appearance of your website is a direct reflection of your business. You need to position yourself and your company as an authority in your field. First impressions are vital to portraying this vision, so it is critical that you redesign your website regularly to stay on top of the latest design trends. Likewise, if your site looks outdated and structured poorly, potential clients may subconsciously think that your business is outdated and structured poorly as well.
2-Security:
You hear stories all the time about websites getting hacked. The most publicized ones usually include a defaced homepage that shows some terrible message about who hacked your website and why they did it. However, there are many other sneaky ways that hackers use to compromise your website.
3-Content:
When updating or redesigning your website, this is a great opportunity to fine-tune your content. Be sure to write that is simple, on-target, and effective. Remember, you only have 2 to 4 seconds to engage your visitors and hopefully convert them into customers
4-Effectiviness:
From a marketing standpoint, your website’s effectiveness is critical. You need to keep an eye on your statistics — see what visitors are clicking on, which pages they visit, and how long they stick around. In addition to watching your statistics with a tool such as Google Analytics, there are other ways to study the effects of your website.
5-Search Engine Optimization (SEO):
SEO rules are constantly changing - Google updating their algorithms -every time the search engines make their own updates, your website is potentially affected. You need to stay on top of the new iterations; the longer you wait, the further behind you become.
6-Load speed:
It is critical that you grab the attention of your visitors within seconds of their arrival to your website. While all four of the points above play a part in this process, none of them will be applicable if your visitors become impatient waiting for your website to load in the first place. Loading times have become so important that even Google is rewarding sites that load faster with better search results placement. Yes, that’s right — Google will place you higher in search results if your website loads faster than those of your competitors.
7-Security:
SEO and content updates should be done at least monthly, in most cases. It’s important that your website be a safe place for you and your visitors, and content needs to be accurate and up-to-date.
