What Is Content Strategy?
Content strategy refers to the management of any media that you create and own: written, visual, downloadable ... It is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry,
This strategy needs you to focus on:
1-Whom You're Creating Content For:
Who's the target audience for this content? For how many audiences are you creating content? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of reader or viewer.
2-The Problem it's Going to Solve for that Audience:
As your product or service solves a problem you know your audience has, your content coaches and educates your audience through this problem as they begin to identify and address it.
3-What Makes You Unique:
Your competitors likely have a similar product as yours, which means your potential customers need to know what makes yours better, try to focus and highlight your features and create a unique zone that positions yourself among all.
4-The Content Formats You'll Focus On:
What forms will your content take? Infographics? Videos? Blog posts?
Types of content you want to create:
- Blog Posts
- Ebooks
- Infographics
- Videos
- Social Media posts
- Email content
5-The Channels Where It'll Be Published:
Just as you can create content in different formats, you'll also have different channels you can publish to.
Channels such as your website and blog; and social media.
