Customer Relationship Management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle ensuring that every step of the interaction with consumers goes smoothly and efficiently in
In the upcoming articles, we would talk briefly about the lead’s journey through: 1-Lead generation 2-Lead scoring 3-Lead management And their integration with CRM Who Is a Lead? A lead is an expected customer who has indicated interest in your company's product or service in a w
Though many people might think that enterprises are also consumers, as they are made up of individual people who make the decisions, but actually their approaches differ wildly in their tactics. As customers, both have slightly different requirements when it comes to building a relationship with bra