In the upcoming articles, we would talk briefly about the lead’s journey through:
1-Lead generation
2-Lead scoring
3-Lead management
And their integration with CRM
Who Is a Lead?
A lead is an expected customer who has indicated interest in your company's product or service in a way.
What's lead generation?
Lead generation falls within the second stage of the inbound marketing methodology, it describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.
Lead generation often uses digital channels, which is part of the process of attracting new leads (prospects / expected customers) who has interest in your company's product or service.
Some examples of lead generation channels:
• Companies websites
• Social media channel(s)
• Blog posts
• E-mail marketing
Visitor clicks a CTA that takes them to a landing page where they fill out a form to get an offer, at which point they become a lead.
An example for Lead Generation life cycle:
1. A visitor landing at your website
2. Visitor then visits your service page (a product or an offer)
3. Visitor then fills in Request service form
4. You receive an email with new generated Lead (website visitor)
To achieve above scenario you have to work on step (1) and step (3) as much as possible, to be practical lets think about step (1), here comes a question: How to increase number of your website visitor?
Simply, the answer is by doing one or more of the following:
- Be sure to enhance your organic website SEO
- Use Google ads to increase chances for your websites to show up for web searchers
- Initiate Email Marketing Campaigns
- Do not forget to take care of your social media platforms
You are doing great job till now, in turn you are expected to receive punch of visitors knocking at your website home page; OhOh, are you ready to present them the best content? Now comes the importance of Step (3), question is: What makes your website visitor fill in Request service form?
You not only have to ask yourself this question but also you have to find out ALL possible answers, then be prepared for every single answer by taking care of creating best website content
How can I get visitors to become leads ?
There are even many channels you can use to get visitors to become leads but firstly you need to identify:
-Type of business: B2B or B2C
-Type of industry
-Your personnas highly intensive presence engagement.
-Different channels as : E-mail, Ads, blogs, social media, product trials,etc..
Do you think both B2B and B2C have the same approaches to attract leads ?
