The (CTA) Call To Action , is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct or indirect link to sales.
Examples:
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The success of CTA depends on several factors within your content:
1-Wording: Keep it clean and concise. Don’t beg or plead for the click. Just ask for it.
2-Design: Make your CTA stand out. Put it on a button so it looks clickable. Use a different font. Format it in a different color.
3-Content: A compelling CTA includes some reference to the potential benefits. Don’t just say “click here.” Tell your audience why they should click.
4-Location: You should organize your page and divide it to most eye catchy parts depending on the Z zone any reader screens the content with his eyes, your CTA link should be positioned in a good clear position.
