Do you have any idea what makes your company’s marketing efforts successful? your business’ marketing performance?
Understanding what’s working and what’s not working in marketing (KPIs)—Here are the most common marketing KPIs:
1-Sales Growth :
One of the most important marketing KPIs is to judge your marketing’s success by measuring its growth in sales revenue.
2-Leads:
The more leads you get the more sales opportunities you have and the more sales opportunities you have the better are your chances of sales growth.
A marketing qualified lead (MQL) is a lead judged more likely to become a customer compared to other leads based on lead intelligence.
A sales qualified lead (SQL) is one that your sales team has accepted as worthy of a direct sales follow-up (source).
3-Lifetime Value of a Customer (LTV):
What is your customer worth to your business over the lifetime of your relationship? Measuring through revenue and gross margin and this can be automated tracked by CRM .
4-Cost Per Lead:
How much does it cost you to bring in a lead from your marketing? Leads are when you turn relative strangers into known contacts.
5-Cost of Customer Acquisition (COCA):
The cost of customer acquisition is the cost associated in convincing a customer to buy your company’s product or service.
6-Landing Page Conversions:
If the landing pages on your website are not pulling people in and converting them then surely there is an issue, A good way to judge whether or not your landing pages are working for you is to assess the amount of people who visit them and whether your CTAs are converting them or not and this can be achieved by CRM .
7-Website Traffic:
These are the people visiting your site. They are the potential leads that turn into potential customers. Getting to know your website traffic is about finding out who these people are, where they’re from and what they did once they got to your site.
8-Email Marketing Performance:
Every email marketing campaign should be judged, analyzed, judged again and further analyzed.
Analyzing your email marketing strategy is automatically calculated by CRM including it’s own set of KPIs that should be assessed.
Examples:
Delivery Rate
Open Rate
Click Through Rate
Conversion Rate.
