Landing pages fail to convert for many reasons, but the majority lies in a misunderstanding of what the prospect wants. If you can't anticipate your website visitors’ needs, or expectations, conversion rates will suffer.
Three major factors that affect fail of conversion leads’ rates:
1-Landing page: The design, framework, imagery, or other qualities of your landing page turns off readers for some reason.
2-Offer: The “hook” you’re using to get readers to convert doesn’t resonate with your audience.
3-Product: The product you’re selling isn’t sufficiently desirable to convince people to buy.
There are 10 must-have core elements on any landing page:
1-Your Unique Selling Product (USP).
2-The main headline.
3-A supporting sub-headline.
4-The hero shot (images/video showing context of use).
5- A single conversion goal – your Call-To-Action (CTA) (with or without a form).
6- Social proof (testimonials feedbacks).
7- The benefits of your offering: A bullet point list summary of benefits.
8-4-A reinforcement statement.
9-Benefit and features in detail.
10-A closing argument.
