let’s Focus On The Most Effective Lead Nurturing Tactics and Tricks:
1) Targeted content – Leads nurtured with targeted content based on their needs, produce an increase in sales opportunities of more than 20%.
2) Personalized emails - Personalized emails generate up to 6 times higher revenue per email than non-personalized emails do.
3) Multi-channel lead nurturing – It’s time to think beyond the inbox, try to reach your leads and listen to them through more than 2 channels, search their mostly used channel and meet them there!
4) Timely Follow Ups – The time duration responding to a lead entering the sales process, or becoming qualified, are 21 times greater when contacted within five minutes versus 30 minutes after an inbound lead converts on your website.
5) Lead Scoring - 68% of successful marketers cite lead scoring based on content and engagement as the most effective tactic for improving revenue contribution from lead nurturing.
6) Sales and Marketing Alignment - 89% of companies that align their sales and marketing lead nurturing efforts report measurable increases in the number of sales opportunities generated.
7) Re-target Marketing - Retarget marketing uses ads targeted at and delivered specifically to users who have already visited your site or engaged with your content.
Example of retarget marketing to nurture leads is abandoned cart recovery in e-commerce.
Users frequently place products in their online shopping carts, then leave or “abandon” them before completing the checkout process. Many online retailers have taken to delivering display or social media ads that encourage these users to return and complete their purchase.
8)Targeting keywords in SEO—Either organically or through paid search—that appeal to prospective customers further along in the sales funnel can be a great way to nurture those leads toward conversion. (Long-tail phrases with terms like “comparison,” “benefits,” “pricing” and others alongside your brand name or product are examples of those to target.)
