Although Online Marketing has completely changed as social media became a hero, Email Marketing may still a very strong and effective communication channel
Here are few reasons:
1-Cost:
Sending email campaign is still the lowest in cost among other Marketing Communication Channels.
2-Speed:
You can send email campaign instantly even in few seconds.
3-Ease of creation:
It is very simple to create an email content using any Email Marketing Tool or using
CRM Application.
4-Personalization:
As per information you know about your customers, you can customize email message(s) content to fit their needs and wants very simply using Email Creator Tool.
5-Reporting:
All professional Email Marketing Tools including modern CRM Applications gives complete reports and statistics about email campaign performance including opens, clicks, bounces, etc..
6-Increase Sales, in turn:
Email Marketing will assist you to increase sales and to improve communication with customers but be sure to make the right use of customer segmentation.
When done right, email marketing allows businesses reach the right person, with the right offer at the right time.
Modern CRM application will assist you segmenting, creating, sending and collecting reports about your Email Marketing Campaigns easily, you can check STS CRM email marketing features.
