Meta Data (meta description, meta title and keywords) are essential for improving click through rates and entice people to click on your link rather than the link of one of your competitors.
So why do site owners neglect title tags and meta descriptions, pushing them to the back burner?
Meta- title and descriptions tell search engines and users what your site is about. They describe the content on each page of your website and explain how it relates to a user’s search query.
And, when used properly, they can act as a “hook” of your advertising in the search engine results.
There are three types of data in your meta data:
1. Meta-titles
2. Meta-descriptions
3. Meta-keywords
Meta-titles and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A page’s title tag and meta description are usually shown whenever that page appears in search engine results.
Meta-title:
Meta-title is the title element of a web page that summarizes the content found on a page.
Search engines expect a Meta-title to include relevant keywords and phrases that describe what that page is about. So if the title you create is not relevant for the page, Google can choose to show a different title instead. You don’t want that to happen. Why? Because Meta-titles are a great opportunity to attract prospects to click through to your site so make sure it gives an accurate, concise and compelling summary of what that page is about.
Example: STS CRM| Sales, Marketing and Small business blogs
Meta-description:
The meta –description is intended to be a short summary of the content found on the web page. While the Meta-title is very limited, a meta -description gives you a bit more space to tell users what you’re offering, and it’s an opportunity to give them a compelling reason to click through to your page.
Example: STS one of the best IT leading technology companies in CRM in Egypt, offering smart CRM customized for all industries suitable for all departments ”Sell smarter..."
Meta-Keywords:
Your meta-keywords aren’t visible to your visitors like your meta-titles and meta-descriptions are. Instead, your met-keywords tell the search engine spiders which keywords your site is optimized for.
Below are a few tips that can help you create Meta-titles and meta descriptions that get clicked:
When Writing Meta-titles:
• Title must be highly relevant to the content found on that specific page.
• Place important keywords and phrases close to the front of the title tag so they catch the eye.
• Write naturally for visitors and avoid keyword stuffing.
• Avoid duplication. Each page will have a different topic so it needs to have a unique title.
• Potentially include your brand name at the end /start of the title tag, but focus on getting your message across first.
• Keep it between 60 and 64 characters or as many characters as you can fit into a 512-pixel display. If you write a title that’s longer than that, it’ll get cut off, showing an ellipsis “….”.
• Make it compelling. Your title tag should be appealing enough to entice visitors to click to find out more about what you have to offer.
When Writing Meta Descriptions:
• Have unique descriptions for every page on your site.
• Create a compelling description using relevant keywords. Make sure what’s described is what the searcher will get.
• Inspire curiosity. Provide just enough information to explain what the page is about but not so much that it ruins the curiosity factor.
• Include a call to action within your meta description to give your reader a clear instruction of what action to take and what’s in it for them.
• Keep your meta descriptions between 150 and 154 characters, up to 920 pixels. If they’re too long, search engines will cut off the extra characters.
You can try this Free meta-description checker , it may help you!
