Opportunities Module in CRM
Is Opportunities Module so important for marketing and sales activities?
Opportunities model manages and follows contact’s opened deals and opportunities details.
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Sales team is able to see what has been done from a sales point of view: if someone had already called his prospect in the past, if he has carried out all the tasks he had planned for this lead (call backs, etc.), if the customer has ordered recently, etc.
In that way, the sales rep is fully aware of the customer's needs and recent moves and knows better how to approach him/her.
Opportunities module manages each opportunity priority, expected closing date of deal , probability of closing it, estimated amount paid and opportunity stage. This mainly opens track for opening quotes.