Social integration Data in CRM

Is Social integration so important for marketing and sales activities?

Social CRM is the integration of social media channels into Customer Relationship Management (CRM) platforms.

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Why do you need social integration in your CRM?

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CRM platforms support social media alongside traditional channels so customers can interact with businesses via their preferred channels. This means better customer service and greater marketing insight gathered from customer social media data.

STS CRM social module is able to take this dynamic customer profile and put it to good use by disseminating that information across different teams, including customer service, marketing and sales as it helps generating more leads that turn into happier, satisfied customers who go on to become brand ambassadors for an organization. .

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How social integration module works?

Integrations save time and promote collaboration, by providing access to every tool and every piece of information from a single platform as it helps you increase customer satisfaction while reducing support costs!
You can do wonderful things with social media such as generating new leads from social portals, customizing and promoting your company’s Facebook, Twitter or blog, automating actions from social intent, publishing web forms, sending bulk emails to social networks, and a lot more,
With social CRM, when a customer chooses to contact a business via a social channel, that interaction can be tracked and managed in as much detail as a traditional CRM system can track a telephone or email enquiry..

  1. It automatically locates and adds social profiles of your contacts to the CRM system
  2. It interacts and engages with customers in real time
  3. Resolve issues speedily by monitoring social media for complaints
  4. Find and reward brand advocates and customers who help others
  5. Get greater exposure in the places where audiences spend their time
  6. Increase engagement and deepen relationships with customers.

Still have questions about how CRM’s software can help your business?


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