Do you really need a business website?
Blogs / Small business.
Do you really need a business website?Category: Small business
How would you like a low-cost showroom which is open 24/7 and generates good revenue for you? Websites are currently the “in” thing and anyone can get them designed.
What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to witness how many business don’t actually have a website or online presence!
If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.
The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising programs.
As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business!
1) You are thinking of customers
When you design websites, you are off course thinking of your customers. You want your customers to know about your company.
By displaying product catalogs, product features and comparisons the customer can get a lot of information through your website. In today’s online world, many customers make purchasing decisions online.
3) Websites create a trust factor
For many potential customers and in many industries, websites are still an important trust factor for the customer. I can definitely tell you that in the consumer durable industry, having a website is almost mandatory because the products are technical in nature.
4)They can become your portfolio / testimonial
These testimonials then become his accomplishments as well as his portfolio. He can show how many good customers he has and how many places they have visited. Thus for his business, his website is very important.
5) Through use of modern SEO tactics, you can beat your competitors online
In all this time, I never mentioned competition. However, having a website is important to beat competition as well.
6) 24/7 contact with customers
Your website is convenient for him to visit. Your contact form is convenient for him to ask questions. Your e-commerce setup is convenient for him for purchases. And finally, your website being present in top of search engines will be convenient for him to find his favourite vendor.