Blogs / Marketing.
Content creationCategory: Marketing
What is content creation?
Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy , and then actually contributing of information to any media and most especially to digital media for an end-user/audience in specific contexts.
Through passing over the definition, let's go deeper to get know the logical sequential steps to create content:
1- Do your SEO Research:
Since you are aware of your buyer persona , you need also be aware of the keywords that are attainable, meaning that have a monthly search volume (MSV) on search engines, what keywords are much related to your field and will serve your customers
2-Poping up with a brilliant idea:
Content ideas can come from a variety of places, both from within your content team, from your customers, from other stakeholders in your company, from new data, or from something that inspires you. And, depending on the goal of the piece of content, deciding the correct angle you should take on a specific topic can prove challenging. If you need few methods to help you get creative ideas, hurry up for this article.
Once you've finished the ideation phase and know which topic you want to write about, the next step is to plan and outline what you're going to create.
Planning is ‘know who you’re speaking to, how you want to speak to them, and where to find them’. The first step in planning your piece of content is to decide who you’re speaking then Setting Your Content Goals
Your goals could range from attracting more visitors to your site to generating more leads to anything in between — as long as they’re SMART goals.
The key to creating successful inbound content is to make each reader feel like you’re speaking directly to them, the only way to do this is to get closer with your visitors, leads, and customers — You should be aware of their obstacles and their interests.
Afterwards you should Know what type of content — like videos, articles, or images – will resonate most with your audience.
You can gain a lot of insight by investigating which types of content have already been created around your topic. For example, type your topic idea (or keyword) into Google and see what kind of content comes up on page one.
Here are a few other questions we recommend asking yourself during the planning stage:
-What persona am I targeting with this piece of content?
-What stage of the buyer’s journey will this piece of content speak to?
How much time and money can I invest into creating this piece of content?
What additional assistance or resources will I need (a designer to create an infographic, a video producer to film a script, etc.) to execute my vision?
4- Design and redesign, brand, edit, and optimize your content:
In this stage, it should be the longer, more accurate stage that you are creating a booming content, decide which title best suits it, best design, colors and media be attached from photos or videos, be aware of grammar mistakes,.. keep editing and optimizing till you reach the best out of it.
For extra tips on successful content, go check this.
This is the testing stage before publishing on digital platforms, re-vise grammar mistakes, take reviews and evaluate your content from your team partners.
keep in mind to publish according to trends or time-sensitive events. Make fixed days schedules for your publishing as you keep in touch with your readers periodically
A CMSwill allow you schedule posts for a future date and specific time, so you can click, schedule, and automatically publish.