Why Lead Scoring?
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Why Lead Scoring?Category: Marketing
If you have a lead funnel and have different personas and buyers for your products, don’t you need a filtering strategy?
Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness, essential to strength your revenue cycle, effectively drive more ROI, and align sales and marketing.
Ranking leads have no certain standards, it differs from business to another, depending on your own priorities and vision.
Leads scoring mainly is segmented as :
1-Demographic Lead Scoring: based on characteristics the lead poses: Budget, Authority, Need, Time (BANT).
• Job title,
• Revenue (budget),
• Employee size, etc.
2-Behavioural lead scoring: based on the actions the lead takes, are they showing interest in your company and your offering? Described as their digital body language
• Their response to emails,