White, Black or Gray SEO?

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White, Black or Gray SEO?

Category: Marketing

White, Black or Gray SEO?

In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Some Examples of Black Hat SEO techniques include :
• Stuffing words
• Invisible text
• Adding unrelated keywords to the page content
• Page swapping (changing the webpage entirely after it has been ranked by search engines).

Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. This may result in your Web site being banned from a search engine.

On the other hand, white Hat SEO(Ethical SEO) refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

Some Examples of White Hat SEO techniques include :
• Using keywords and keyword analysis
• Back-linking and link building to improve link popularity
• Writing content for human readers.

White Hat SEO is more frequently used by those who intend to make a long-term investment on their website.

life’s not always black or white, the same for SEO. Gray Hat SEO, is a little white and a little black.
Gray Hat SEO is not something between Black Hat and White Hat, but rather "the practice of tactics/techniques which remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s published guidelines.

Example: Guest posting.

Gray Hat SEO changes periodically; what's considered Gray Hat one year could be classified as Black or White Hat the following year, technology evolves and rapidly changes.

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