What’s SEO?

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What’s SEO?

Category: Marketing

What’s SEO?

What’s SEO?

SEO stands for “search engine optimization. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. It manages both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

There are many factors affecting SEO :
• The words on your page .
Title of your web content site.
• The way other sites link to you on the web.
• Words links inside, should link and direct to correct directions without misleading.
• Reputation and trust ability to your website
• Bounce rate and customer’s feedback .

Wherever these factors may change or vary, SEO guarantees better optimizing content for better customer satisfaction

Example:
-Imagine that you are a librarian (Google search) and you have a lot of books need to be organized (web pages),analyzed and arranged (ranked) based on each user’s needs (web searcher), so you have to collect and store all the data inside these books(web pages) to give best results and answers to your book users (web searcher) using special (algorithms) , the higher the site is ranked, the more accurate answers to your search, this is done by optimization methodology, the SEO.

How SEO Works:
SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword,
There are two sides of the SEO force, and you need to choose yours right now:

White Hat vs. Black Hat:

If you want to work SEO like a get-rich-quick scheme, you'll probably end up doing black hat SEO. This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are ways for black hat SEOs to make a few thousand dollars fast, but this approach results in spammy pages that often get banned very fast.
White hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.

Need to know more about White, black and gray SEO strategies?

 

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